The 2010 Catalog is Coming!

We put an exclamation point at the end of that title because we are truly excited about this year's catalog. A lot (make that A LOT) of work goes into putting together a catalog each year, but for 2010 we really had our collective noses to the grindstone - taking new pictures, writing new copy, adding new products - in order to showcase the very best of what we offer in the very best way!

And by the way, when we say "we" it's not just us Rumas. From start to finish we get amazing assistance from friends in the business, and people in the business who have become friends.    . It's not nearly as easy as you think. (Especially the pineapples, such divas.) We appreciate that the pros at the photo shoot didn't mind that our own in-house photog, Andrea, chronicled our (long) day at their facility... here are a few of the shots. We'll post the rest on Facebook soon! If you're on our mailing list - expect the, ahem, fruits of our labor to arrive in your home in early November. If not, you can sign up on our web site.

Jim poses with the star of our Tropical Treasure basket



Work it, fruit! The camera loves you!





 /photographer  preps Santa for his close up



Summer is coming - time to get cookin'

Long lazy days, warm nights, trips to the beach - there are so many things to love about summer. But it should come as no surprise that here at Ruma's perhaps our favorite thing about summer is the FOOD!

There are so many fresh flavors to be enjoyed on the grill, in salads and desserts or whipped up in refreshing beverages - we thought what better time than on the cusp of the unofficial start of summer (Memorial Day weekend is just around the corner!) to introduce Ruma's Recipe of the Week.

Every Wednesday we'll bring you a great new seasonal recipe to try. Let us know what you think!

Grilled Halibut and Tropical Mango Salsa
You need:

• 2 cups plum tomatoes, seeded and diced
• 1/2 cups diced, peeled ripe mango
• 1/2 cup diced onion
• 2 tablespoons fresh lime juice
• 1 tablespoon cider vinegar
• 1 teaspoon sugar
• 1 teaspoon salt
• 1 teaspoon black pepper
• 2 cloves garlic, minced
• 4 (6 oz.) halibut fillets
• 1 tablespoon olive oil

Instructions:

1. Combine first 7 ingredients
2. Stir in 1/2 teaspoon salt, 1/2 teaspoon pepper, and garlic
3. Rub halibut with oil
4. Sprinkle halibut with remaining salt and pepper
5. Place halibut on grill rack, grill for 3 minutes on each side or until fish flakes easily when tested with a fork
6. Plate with mango salsa

Makes 4 servings
The skinny: 295 calories; 7.8g fat; 19.5g carbohydrate; 37g protein; 2.8g fiber

Love mangos? Click here for more recipes!

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Always have fresh fruit on hand - join Ruma's Royal Fruit Club or purchase a monthly plan for a friend! Shipping is FREE!

Sterling Cooper really fell apart after Joan left...

Coincidence? We think not.

Even back in those "Mad Men" days of the '60s it was abundantly clear - administrative professionals are at the heart of what makes a business work. Be it a law firm, Fortune 500 company, school or, yes, a fancy advertising agency, administrative professionals are so often the true key to success.

It's Administrative Professionals Week so let them know how much you appreciate all they do - send them a great gift from Ruma's! (Like our amazing California Dreaming Basket - $59.95, above - packed with gourmet treats and fine wine.)

Order online today using the RUMAFIVE checkout code and save $5 on your purchase!*



*Good ol' fashioned advertising fine print: Offer good for online purchases only. May not be combined with other offers. May not be used toward a previous purchase. Donning fedoras and pearls while enjoying is optional.

Fruit is the (an) Answer!

Don’t know about you, but watching the Olympics always makes us feel really inspired to get outside and kick some winter sports butt! Oh, if only we’d stuck to our New Year’s resolutions, we’d totally be doing that ski and shoot thing. For real.

Of course, we also know all too well that sitting on our own butts in front of the TV for two weeks can be a bit of a detriment to the ol’ “get up and go.”

What to do? Well, for starters, there’s nothing like adding heaping helpings of healthy, nutritious fruit to put the swish back in your slalom! When you eat better, you feel better, and when you feel better, well, there’s no mountain you can’t climb (and then do crazy tricks back down!)

And since we know the first step can be the hardest, we want to make it a little easier for you. When you sign up for ANY of our Royal Fruit Club memberships – tasty, fresh, seasonal fruit delivered to your door each month for 3, 5, 8 or 12 months – the shipping is FREE!

If you just need a little inspiration, or want to give a quick shot of oomph to a friend or family member, we also have a huge selection of fantastic fruit gifts like the Fruit Orchard and our fun Marathon Basket.*

And since Ruma’s has been carrying the torch of top notch produce sales for more than 100 years, you can be confident your order will score a perfect 10 – we guarantee it!

So, what are you waiting for, another bad Olympic pun? Okay – go for the gold and order today, because this free shipping offer won’t last forever!

*Regular shipping rates apply to these gifts. Free shipping offer good only on Royal Fruit Club orders.

Your Love Is Endless...

... but you're running out of time to express it on the big day!

Shop our web site now for gourmet gifts both deliciously romantic and just plain delicious.

When you do, you'll save $10 on each order of $20 or more! This offer is only good until Valentine's Day and only when you order online and use the code VXBLOG when you check out!*

So, why are you still reading this? True love may wait, but this offer won't... get clicking, darling!

*Not to be combined with any other offers, $20 must be cost before shipping.

Picnic Delight -- $79.95
(That's $69.95 with your discount code!)

Cupid's Little Helpers!

We can't direct the arrow - but we can get it there for free!

(And by arrow we mean great gourmet and fabulous fruit gifts of course!*)

From now until 11:59 p.m. THURSDAY, FEB. 4 get FREE standard shipping on any order over $20.00 when you use the promo code BEMINE at check out!**

Nope, this isn't a typo - we're extending this free standard shipping offer for another day for all you, um, 'late bloomers.'

Order now so not only is the shipping free, but the gift is sure to be there in time for Valentine's Day! Sweet deal!



(*Don't forget we also have wonderful wine gifts and snuggly stuffed bears!)

(**Rules, rules, rules: Order cannot be combined with any other offer; offer expires Thursday, February 4th at 11:59 pm EST. Offer valid on orders over $20.00. Offer not valid on previously placed orders. Regular ground shipping only.)